Who decides the ratings for movies?
The ratings of motion pictures are determined by the rating board of the Classification and Rating Administration (“CARA”), which includes a Chairperson, a Vice-Chair, several Senior Raters and additional raters who all participate in the rating of individual motion pictures. The ratings are based on the level of certain content in the motion picture in order to provide parents with information to help them determine each film’s suitability for viewing by their children. CARA attempts to select a diverse group of raters who represent the diversity of American parents such as parents from different parts of the country, including small towns and big cities. Each member of the rating board is a parent and has no affiliation with the entertainment industry outside their employment with CARA.

What happens if a filmmaker doesn’t agree with your rating?
If the producer or distributor of the motion picture disagrees with the rating assigned to the motion picture, they have an opportunity to appeal the rating and argue that a lower rating should be assigned to the film. That appeal is heard by the Classification and Rating Appeals Board, which is made up of distributors and exhibitors knowledgeable about the industry. The Appeals Board determines whether the Rating Board’s rating decision was clearly incorrect. This determination is made by considering whether or not a majority of American parents would concur with the Rating Board’s finding. Also, the filmmaker can edit and resubmit the picture to obtain a lower rating than the one originally assigned by CARA.

How do you determine what puts a movie in one rating category over another?
A motion picture is evaluated in its entirety. The raters who view the entire completed motion picture will determine the most important factors that parents consider when deciding whether to allow their children to view that motion picture. The main considerations include the intensity of the themes in the motion picture, language, depictions of violence, nudity, sensuality, depictions of sexual activity and drug use. Motion pictures with adult themes or which include strong violence-, sexual- or drug-related elements will be rated accordingly to inform parents of those elements which may make the motion picture inappropriate for viewing by their younger children.

How do I know specifically what kind of material is in a movie?
Every motion picture rated PG, PG-13, R or NC-17 will be assigned “rating reasons” by CARA at the time that the motion picture is rated. These rating reasons provide additional guidance concerning the specific content of the motion picture and also give a further explanation of why the motion picture has been rated in the category to which it is assigned. The rating reasons also include modifiers to give parents an indication of the strength of specific elements in the movie. These rating reasons can be found in certain advertising of the motion picture in the rating box under the rating description. You can also find the rating reasons for any rated motion picture on www.filmratings.com. Some examples of rating reasons may include: “Rated R for strong violent images and some sensuality” (because language is not included in this rating reason, it means that the language contained in the movie was not at an “R” level); “Rated PG-13 for sci-fi action/violence, some sexuality and brief language” (modifiers such as “some” and “brief” guide parents as to the level of those elements in the film). We encourage parents to get as much information as possible about the content of movies that their children may want to watch. That is why we have partnered with groups like Pause, Parent, Play, a clearing house for ratings information that parents can access on the web at www.pauseparentplay.org.

I have noticed “thematic elements” in the rating reasons – what does that mean?
Thematic elements are those elements of a film that do not necessarily fit into the traditional categories such as violence, sex, drug use and language, but may be of particular concern to parents. This rating reason raises a warning to parents to learn more about a film before they allow their children to view it. These thematic elements may include death, coming-of-age issues, verbal abuse, illness, abortion, and other serious subjects or mature discussions that some parents feel may not be appropriate for their young children.

Who decides what I see in a trailer?
Trailers and other advertisements for a movie are made by the company that produced or distributed the film in order to promote that movie. For all movies that have been or will be rated by CARA, the MPAA’s Advertising Administration, a separate body, reviews all promotional advertising to ensure that: a) it does not mislead parents or consumers as to the proper rating for the motion pictures, b) the material included in the advertisement is suitable for the audiences who will be viewing it and c) the rating of the motion picture and other relevant information is included in the advertisement.

Why does it seem that when I see movies from 10 or 20 years ago some material that was O.K. then is given a higher rating today and, on the other hand, other material is not rated as strongly?
The rating system is a flexible one, meant to consider parental attitudes at the time the motion picture is rated. The raters attempt, as much as possible, to mirror the views of a contemporary cross-section of parents in the country. Thus, you may notice, for example, that as the concerns of parents about teen drug use or sexual activity increase, motion pictures which contain elements of illicit drug abuse or strong sexual content will be assigned a higher rating, reflecting the views of American parents.

Is cartoon violence assessed differently than realistic violence?
In reviewing a movie, the Rating Board will seek to assign the rating that most American parents would assign that same movie, keeping in mind various factors, including the level of violence. The realism of the violence may be one of the considerations. However, simply because a motion picture is animated does not mean that it is appropriate for children of any age. In fact, animated motion pictures have been assigned ratings from G to NC-17.

Why do I see children in the theater for movies that are Rated R?
The R rating means that any child under the age of 17 may be allowed into the movie only if he/she will be viewing the movie with his/her parent or adult guardian. A movie that is rated R means that the rating board believes that the picture contains adult material, and signifies to parents that they should find out more about the film before they allow their children to accompany them to the film. The rating is a strong warning to parents concerning the language, violence, sexual content or other elements of the film, and indicates that it is not appropriate for young children. However, the decision of whether or not to bring their children with them to the R rated movie is left to parents.

Are the TV ratings the same as the movie ratings?
The G, PG, PG-13, R and NC-17 ratings were established for rating motion pictures and may only be used in connection with motion pictures that have been rated by CARA. Other entertainment, such as television shows and video games, are rated by other entities, with different rating designations, also in an effort to provide parents information about those entertainment media that may be viewed by their children. While the goals are similar, the ratings used for movies are not, and may not be, used for anything other than motion pictures rated by CARA.

As a parent, where can I learn more about the movies, television shows and games that my children may be interested in?
Along with this website, providing information about CARA and the rating system, you can find the ratings and rating reasons for any motion picture rated by CARA at www.filmratings.com. Also, the entertainment industry has set up a website that can be found at www.parentalguide.org. It is intended to be a central site for parents to obtain information concerning the rating systems developed for various entertainment media, including movies, television, video games and music. Along with links to information regarding the movie rating system, the parentguide.org website provides links to the Entertainment Software Rating Board (“ESRB”) website that has the ratings for all video games rated by ESRB, an explanation of the Parental Advisory warning on music and a description of the ratings for television shows. The website www.pauseparentplay.org also provides information on these ratings systems and other useful information to help parents guide their children’s entertainment choices. We have also recently launched the Red Carpet Rating Service that provides parents with weekly emails to tell them about ratings and rating reasons for the most recently released movies. Parents can sign up for the service by going to www.mpaa.org or www.filmratings.com.

Why doesn’t CARA talk to the press about motion pictures that it rates?
The purpose of CARA is to provide parents with information about the level of content in a particular motion picture. CARA issues ratings and rating reasons for motion pictures to further that purpose. Once a movie is rated, CARA sends notification of that rating and the rating reasons to the public and the press to ensure it reaches parents. To safeguard the integrity of the rating process, discussions held by the Rating Board concerning a motion picture are confidential. The necessity for confidentiality is driven by the concern to protect the creative product of the submitter and to ensure that raters are not subject to outside influences in assessing the rating of a film.

CARA does provide explanations to the submitter of each motion picture of the reasons for the rating assigned to that picture. However, any such discussions concerning a particular motion picture will be only with the submitter and are also considered confidential. Thus, the substance of discussions about a movie being rated by CARA cannot be discussed with the press or anyone else other than, where appropriate, the submitter of the particular motion picture. The Chairperson of CARA speaks about the rating system with parents’ organizations, industry groups and the press to promote a better understanding of the rating system by parents, the general public and members of the movie industry.

Do the ratings indicate if a movie is good or bad?
No, the system is not designed to serve the function of “critic.” As the saying goes, PG does not mean “Pretty Good” and R does not mean “Rotten.” The ratings do not determine or reflect whether a film is “good” or “bad.” The system is not intended to approve, disapprove or censor any film; it merely assigns a rating for guidance – leaving the decision-making responsibilities about whether children should see the film to their parents.

Why doesn’t CARA release the names of its raters?
Other than the Chairperson, the Vice-Chair and the Senior Raters, the names of the members of the Rating Board are not provided to the public or any producer or distributor submitting a motion picture for rating. The reason for maintaining the confidentiality of their identities is to avoid even the appearance that they may be subject to outside influences.