The Motion Picture Association of America
The University of California System
The California State University System
and the University of Southern California
Present
internet entertainment workshop

Monday, October 20th - Tuesday, 21st, 2008
The Hilton Los Angeles
Universal City Hotel
555 Universal Terrace Parkway
Universal City, California 91608-1001

Monday, October 20th, 2008
5:30 pm - 7:30 pm: Opening Networking Reception

Tuesday, October 21st, 2008
8:00 am - 9:00 am: Registration and Continental breakfast
9:00 am - 4:30 pm: Workshops
4:00 pm - 6:00 pm: Closing Reception

2008 Internet Entertainment Workshop:
On October 21st 2008, the Motion Picture Association of America (MPAA), the University of California System, the California State University System, and the University of Southern California will co-host the 2008 Internet Entertainment Workshop. Given the new challenges and exciting opportunities that exist in the world internet entertainment, the goal of this year’s event is to provide a framework for collaboration for the university, entertainment, and technology communities.
 The objectives of the 2008 workshop are to explore:

  • How college students view their relationship to internet content and online exploration and discovery for education and personal growth
  • Developing a “digital conscience” for entertainment media and social networking
  • “Best Practices” and higher education success stories in battling digital piracy
  • Collaborative projects addressing internet entertainment among educational institutions, the entertainment industry, and the technology industry

2007 Internet Entertainment Workshop:
On September 20th 2007, the Motion Picture Association of America (MPAA) and the University of California System co-hosted a workshop that discussed the opportunities, challenges and solutions to providing a new world of choice in online entertainment. This event was the first of its kind, engaging members of the university community, technology companies, online service providers and entertainment executives in conversations about the internet and entertainment.  The 3 objectives of the 2007 workshop were to explore:

  • Digital social behaviors of college age consumers
  • New technology and innovative approaches to online entertainment 
  • Projects that facilitate the entertainment industry and universities to working together 
 
2008 Internet Entertainment Workshop Agenda
Day One  
Opening Reception 5:30 pm – 7:30 pm
Day Two  
Continental Breakfast/Registration 8:00 am – 9:00 am
Welcome / Overview of the Day 9:00 am – 9:15 am
Greetings / Opening Remarks 9:15 am – 9:45 am
Panel #1: Developing a Digital Conscience –
How college students’ relationship to internet entertainment relates to adopting a personal code of behavior for online entertainment and social networking.
  • Pre-established digital behavior
  • Social networking about content
  • Courtesy & Quality
  • Intellectual property and copyright protection
  • Online Exploration in a sea of choices / finding what’s relevant in the onslaught of content

CONFIRMED PANELISTS
Moderator: Jon Healey,  Editorial Writer, Los Angeles Times

  1. Lin Cherry, Chief Counsel for MySpace
  2. John Malcolm, Executive Vice President & Director of Worldwide Anti-Piracy Operations, Motion Picture Association of America
  3. David Wertheimer, CEO & Executive Director, USC School of Cinematic Arts, Entertainment Technology Center (ETC)
  4. Brandon Winfrey , Student, University of Southern California
  5. Adhish Yajnik, Student, University of Southern California

9:45 am – 11:00 am
Break 11:00 am  – 11:15 am
Panel #2: Framing the Issues –
Exploring how digital piracy happens on a university campus.

  • Researching the issues - What is Illinois State University Digital
  • Citizen Project and what has it done?
  • Defining the problem - How much peer-to-peer activity is there really on a typical college campus?
  • Searching for solutions - What works?  Technology?  Education?  Ad campaigns?  Legal entertainment services?  All four?
  • Impacting the problem - Where does all this start?  High school? Grade school?  On campus?  Does it matter?
  • Working together - Can higher education and the entertainment industry work together effectively to find solutions to campus piracy?

Moderator: Craig Seidel,  Vice President of Digital Distribution,
                   MovieLabs

  1. Warren Arbogast, Founder and President, Boulder Management Group
  2. Cheryl Elzy, Dean of University Libraries, Illinois State University
  3. David Greenfield, Director of Student Technology, Illinois State University
  4. Alexandre Mateus, PhD candidate in the Department of Engineering and Public Policy, Carnegie Mellon University
  5. Mark Walbert, Associate Vice President for Academic Information Technology, Illinois State University

 11:15 am – 12:15 pm
Networking Lunch 12:30 pm – 1:30 pm
Panel #3: Best Practices – Higher education success stories in battling digital piracy.

  • What works?
  • Policies vs. Practices
  • Success stories
  • Student development and student accountability
  • Escalated response
  • Patterns of recidivism
  • The DMCA notice process

CONFIRMED PANELISTS
Moderator: Josh Fischman, Senior Editor, Information Technology, The Chronicle of Higher Education

  1. Charles Antonelli, Assistant Research Scientist, University of Michigan Center for Information Technology Integration
  2. Greg DePriest, NBC Universal
  3. Dr. Terry  Piper, Vice President for Student Affairs, California State University Northridge (CSUN)
  4. Ilee Rhimes, Chief Information Officer and Vice Provost, University of Southern California
  5. Lauren Schoenthaler, Senior University Counsel, Stanford University
  6. Kent Wada, Director, IT Strategic Policy, University of California, Los Angeles

 1:45 pm – 2:45 pm
Break 2:45 pm – 3:00 pm
Workshop: Frameworks for Collaboration
Exploring Collaborative Projects Addressing Internet Entertainment.
Attendees will be broken up into several groups comprised of education, entertainment and technology representatives.  Each group will outline a project to explore solutions involving all of the following elements:

  • Automated communications designed to educate and direct users to legitimate alternatives
  • Network policies
  • Escalation best practices for those requiring a stronger message

Moderator:     David Ernst Associate Vice President and CIO,  
                        University of California

3:00 pm – 4:00 pm
Reports from Workshop Breakout Groups / Closing Remarks 4:00 pm – 4:30 pm
Reception 4:30 pm – 6:00 pm
 
Click here to download
Best Practices Briefing Book on Campus Digital Piracy